Original Persimmon Soap
Eliminates the stubborn aging odor that regular soap can't remove.
Hug loved ones with complete confidence- Stop worrying about how you smell
- Feel fresh and clean all day long
- Japan's #1 Aging Odor Solution
Neutralizes Aging Odor in 1 Use
60-Day Risk Free Trial
Moisturizes Mature Skin“I’ve tried so many things before, but this is the first thing that helped with that ‘old lady smell.’ Being able to hug my grandkids without worrying means the world to me.”
Why Freshness Changes With Age
As skin matures, it naturally changes. Around midlife, the body begins producing more 2-nonenal. This oil-based compound is linked to the persistent “aging odor” many women notice on their skin, clothes, or bedding.
The Japanese Ritual For Mature Skin
Perfume may cover aging odor for a moment. Regular soap may not fully remove it. Lurae follows a Japanese cleansing tradition with persimmon extract, helping target 2-nonenal at the source.
So your skin feels fresh and cared for and you can enjoy every hug without second-guessing yourself.
Why People Love Lurae...
★★★★★I started noticing a faint, lingering musty smell on my sweaters and bedding a few months ago. No matter how often I showered or what fancy body washes I bought, standard soaps just couldn't wash it off because regular formulas don't dissolve 2-nonenal body oils. A friend in my book club recommended Lurae Japanese Persimmon Soap, and it has been an absolute game-changer. After just three days of using it, my 8-year-old granddaughter leaned into me during a hug and said, 'Grandma, you smell so nice and fresh!' That moment alone made every penny worth it. It gives a rich lather and leaves my skin soft without drying it out.
- Margaret Sullivan
★★★★★Entering perimenopause brought sudden hormonal shifts and intense night sweats that left a weird, sour odor across my chest and underarms every morning. I tried harsh exfoliating toners and tea tree bars, but they just irritated my skin. Lurae is so gentle! The persimmon tannins break down the oxidized skin lipids instantly. I make sure to let the lather sit on my skin for about 60 seconds before rinsing off. I wake up completely fresh, and the bar itself looks so beautiful sitting on my marble soap dish in the shower!
- Linda Crawford
★★★★★My wife ordered the Lurae 2-pack for our bathroom after reading about how skin chemistry changes after 50. I was skeptical at first, but I noticed my shirts were keeping a fusty scent around the collar line even straight out of the laundry. I started using this soap daily, especially scrubbing behind my ears and the back of my neck. The collar odor is completely gone. The scent of the bar is light and citrusy in the shower, but it rinses clean without leaving any heavy perfume on your skin. Excellent product.
- Richard Miller
★★★★★This is the best soap I was being told by my daughter that I smell odd like old musty. I decided to try this soap and have been using it now for about 4 mo. My daughter even asked me what I did different did I tell her NO!
- Melanie
★★★★★“I’m 69 and had started worrying about that familiar ‘old person smell’ I remembered from visiting my aunt years ago. After only a few days of using this persimmon soap, my granddaughter mentioned how fresh I smelled. ”
- Denise
Meet The Ingredients
That Help You Feel Fresh & Confident Again
Lurae is more than just a soap
Lurae | Persimmon Soap | Normal Soap | Body Wash | |
|---|---|---|---|---|
| Targets Nonenal | ||||
| Fresh All Day | ||||
| Persimmon Extract | ||||
| Pure Ingredients | ||||
| Japanese Tradition | ||||
| Long-Lasting | ||||
| Gentle on Skin | ||||
| Cruelty-Free |
Turn Every Shower Into A Fresh Start
With every wash, Lurae creates a gentle moment of care for mature skin. Its creamy lather helps you feel refreshed, comfortable, and beautifully cared for — from your morning shower to every close moment after.
Eliminate aging odor or your money back!
Frequently Asked Questions
Yes. Our gentle formula is free from harsh chemicals and synthetic fragrances, making it suitable for sensitive and mature skin. The combination of coconut oil and olive oil helps moisturize, support the skin barrier, and soothe dryness or irritation.
No. The soap has a light, natural scent derived from persimmon. It is designed to smell clean and subtle, so it won't interfere with your perfume or cologne.
Use the soap daily as part of your normal shower or bathing routine. For best results, apply it especially to areas where aging odor commonly develops, including behind the ears, around the neck, on the chest, and across the back.
Most conventional soaps only wash away surface sweat and dirt but cannot properly address nonenal, the oil-based compound associated with aging odor. Our formula uses persimmon extract rich in natural tannins that help neutralize these odor molecules directly at the source instead of simply masking them.
We stand behind our product with a 60-day money-back guarantee. If you are not satisfied or do not notice an improvement, you can contact us within 60 days to receive a full refund.